Quite a few people have been wanting to know what the latest developments are with respect to allowing a much larger number of people to access the WildEarth live stream. WE have been working on getting this sorted out, but it is not entirely in the hands of WildEarth, so I thought I would take the time to explain how it all works and what WE are trying to achieve.

Since the concept of broadcasting LIVE wildlife began, 9 years ago, it has been difficult to find a sustainable business model that will satisfy all. Over the years it has become clear that a pure Internet advertising model is highly unlikely to be the answer for a number of key reasons. However, what has become clear is that there are thousands of content creators that have sustainably delivered entertaining experiences to viewers on other mediums and in particular on TV. WE are therefore very much of the opinion that in order for the concept of broadcasting LIVE wildlife to reach its full potential it must make its way onto television.

Therefore when we launched WildEarth we decided to license (rent) the global rights to broadcast our 24 hour per day LIVE stream on the Internet to a South African company called Telkom Media. WE did this so that we can focus our energies on developing WildEarth into our dream … a LIVE global 24 hour TV channel. WE are well on our way to achieving this, but there is still a long road ahead, with much more equipment and crew required.

In the meantime Telkom Media, who have applied for a pay TV license in South Africa, are working on an overall plan for their Internet products, one of which is WildEarth. There is no doubt that a CDN (Content Distribution Network) will form part of this plan, but there are many other elements that have to be developed and integrated. How long will it take? Well I am not sure, but i have no doubt that it is in very capable hands and will be worth the wait.

On a different note, some of you may have noticed that WE had to delete a Blog post earlier in the week. The reason for this was that somebody had posted a very malicious and hurtful comment about another viewer and it had to be deleted. Now unfortunately it is not possible to delete just one nasty comment on Blogger, WE have to delete the whole post and all comments. WE had to do it again today.

I write this really to ask that the person responsible for this childish and very hurtful behaviour stops. WildEarth is not a community website we do not have any forums, chat rooms or message boards and we have done this specifically because we plan to focus on bringing you the best LIVE wildlife possible. Please see the beauty and serenity of what we do and try to respect it by not using this Blog as a platform to hurt.

Be nice … its in your nature.