WildEarth is a broadcasting company which achieves its mission ‘to increase the value of nature’ by helping people feel remotely present with wildlife. Established in 2007, WildEarth provides LIVE streaming of nature experiences such as African safaris and freediving in the sea forest.
WildEarth Animal Non-Fungible Tokens (NFTs) is a new, sustainable revenue source for wildlife habitat conservation and a novel method for fans, conservationists and collectors to save the planet one wild animal at a time.
WildEarth has established a dedicated new subsidiary in Singapore that will be extending the WildEarth product range by associating (NFTs) with individual animals, which will not only allow collectors of those tokens to follow an individual animal throughout its life, but in doing so know that they are making a direct contribution to nature conservation where that particular animal lives.
WildEarth’s NFT program will provide for 40% of the initial sale price of the NFTs, and 8% of the value of all future trading in each NFT, being routed to the owner or manager responsible for conservation of the wildlife habitat in which that specific animal lives or lived (Custodian). The goal is to provide a significant incentive to conserve that habitat and produce a long term revenue stream for the habitat’s Custodian.
Broadcasting daily from the same reserves in South Africa and Kenya for many years, WildEarth often follows individual animals over time which has made them well-known to our audience. As our viewers continue to watch, they become familiar with these animals as individuals that are faced with unique challenges, opportunities and decisions. These stories lead many of our viewers to empathise with and to gain insight into the animal, its habitat and into nature as a whole. Many of these animals have acquired names helping viewers to distinguish them from others of their species.
WildEarth is now creating a registry of the more well-known animals seen on our broadcasts and recorded in the extensive WildEarth Library of previously broadcast wild animal sightings (Registry). In the future, we intend to expand the animals in our WildEarth Library to those identified in wild habitats worldwide. This will in turn expand the animals listed in the Registry. The intention is to sell limited editions (collections) of NFTs of animals listed in the Registry.
Owning an NFT for a specific animal does not convey any rights over the animal or the images in the WildEarth Library but it will enable a collector to log into the WildEarth app, once it is developed, and follow the animal they are connected to by owning an NFT from that animal’s collection.
The buyers of the first collections of NFTs will be assisting the development of the WildEarth app by logging in during its development phases. The WildEarth app will allow NFT collectors to get to know and to follow ’their’ animal(s) and to communicate with others owning NFTs in the same collection. All photographic and video images will remain the property of WildEarth.
This document outlines the principal aspects of registration of an animal on the WildEarth Animal Registry, the minting and disbursement of collections of NFTs and the use of revenues from sale and resale of NFTs to incentivise the conservation of productive wildlife habitat.